Jun 20, 2022
In General Discussion
to experience the highest ad spend growth for 2019 The investment variation forecasts for the next year 2019 are very similar, excessively. Digital Marketing Courses Digital Marketing | SEO | SEM | Web Design | Web Analytics | usa phone list Advertising investment in Conventional Media will grow by 2.0% this year if the forecasts of the Zenthinela panel, made up of usa phone list of advertising companies, are met. The forecast is 1.4 points worse than what we obtained in June. After the summer, expectations have deteriorated. The uncertainty generated by the conflict in Catalonia and the complex stability of the current government may be among the causes of this change in perspective. For Non-Conventional Media (MNC) expectations remain at a growth of 1.1%. If both forecasts were fulfilled, the total investment in the media would reach 12.471 million euros this year, 1.5% more than in 2017. Conventional Media would represent, if these forecasts were fulfilled, 43.81% of the total investment in media. For 2019, the panelists expect a growth of 1.9%, basically based on the growth of digital media. If we move away from Conventional Media, it is striking that the marketing item for which the greatest growth is expected in 2019 is usa phone list of Promotions and offers based usa phone list price, which tends to grow especially in negative usa phone list of the economic cycle. With the growing digitization and the increase in the communication power of people, the weight of commercial communication actions that are beyond the control of market data sources is increasing. The panelists believe that at least 5.8% of their investments cannot be tracked and controlled by those sources. After a very irregular start to the year, investment experienced a certain upturn at the end of the first half, driven in part by the celebration of the World Cup. The summer, and especially the first months after, have clearly lowered expectations. A certain recovery movement is still expected in the last months of the year, with the Black Friday and usa phone list campaigns. Although 61% of the panelists believe that the change in government is not influencing the evolution of advertising investment, among those who do believe in this influence, a large majority think that it usa phone list so in a negative way. This trend has increased something in the last four months: if we take it to indices that go from -100 to +100, we now obtain -16.1 compared to -15 in June, when the change of government had just taken place. The conflict that has been going on in Catalonia for some time could also be influencing the evolution of investment. In this case we use a "concern index" for the issue, which ranges from 0 to 100.