Jun 11, 2022
In General Discussion
The equations and industry email list knowledge of paid media, which are different from owned media, held by the Dentsu Digital CRO Group are disclosed. Dentsu Digital 2021/10/28 7:00 Marketing / Advertising | SEO | Site Planning / Production / Design | Explanation / Know -how | Column share1 Tweet3 End1 Write industry email list in note Efficiently increase conversions with LPO! What are the three factors that need to be improved? CRO Group Group Manager Shunichi Yoshimura CRO Group Kaorumori Tatsuo CRO Group Yuta Omori * Affiliation and job title are as of the time the article was published. I mentioned in this industry email list article that CRO (conversion rate optimization) is important in digital communication and is an approach that supports the increase in conversions . CROs that take a bird's eye view of the industry email list entire website and improve it have different methods depending on whether the target is owned media or paid media. This time, we would like to introduce LPO (Landing Page Optimization) for landing pages, which are landing pages from advertisements. LPO refers to marketing that. Improves the actions that lead to the industry email list purchasing behavior of users who visit from web advertisements, natural search, SNS, etc., and increases conversions. The effect is high and it is a simple calculation, but industry email list if you double the conversion rate, the number of conversions will be doubled and the sales will be doubled even with the same advertising cost. Moreover, the effect lasts for a long time, which is different from the short-term intensive customer attraction campaign.