Jun 22, 2022
In General Discussion
Carrying out marketing activities in life Company email list. Conditions for the application of the program: the input of information establishing strategic and tactical planning determining the organizational structure of the marketing department control system there are two planning systems: strategic . It is assumed that any company has several areas of activity. But not all of them are equally attractive. Some productions are growing. Others are stabilizing at the same level. Others are falling into decline. Objective: to ensure that the company finds and develops strong production and reduces weak production. Tactical . Develop a plan for each production. Product or brand of the company. Marketing-planning-systems there are several organizing principles of the marketing structure: functional organization. Organization by geographical principle Company email list. Organization according to the principle Company email list of basic products. Organization according to the market principle. Organization of mixed principle. Financial marketing is understood as a management function. Which focuses on adapting the financial and commercial activities of the investor (seller) to the uncertainty of the financial market. Under current conditions. Financial market participants (banks. Insurance companies. Etc.) pursue certain goals for which marketing tools are used . The objectives of such marketing are: to obtain maximum profit. To achieve a greater market share against competitors. To develop new products and services. To form a positive image of the organization in the minds of customers and the public. Financial markets financial marketing features financial marketing deals with studying the characteristics of the demand for financial assets and their value Company email list. The factors that affect the demand Company email list. The level of its satisfaction and the application of the proposals. This type of marketing allows the subjects of the financial markets to manage them. Develop development strategies. New products and services. Implement sales. Pricing policy and a promotion system. Types of financial marketing financial marketing includes the following types: bank marketing. Insurance marketing. Investment marketing. Stock market marketing (stock market marketing). The purpose of financial marketing is the formation of new financial assets and markets. The expansion or preservation of the organization's market share. This affects the volume of income from the sale of financial assets. The rate of return on invested capital and profitability Company email list.