Jun 20, 2022
In General Discussion
Differences between product marketing and product management despite what one might think, those responsible for product marketing and product management do not carry out the same activities. The main difference is that while the product manager's responsibility is to create and define new products b2c email list and features, the product marketing job is to bring all these ideas to the target b2c email list audience. So that you can see the differences even better, let's see the responsibilities of the leaders of each of these types of marketing: product marketer: position the new product and its features with messages. Help the sales department to close more sales. Have a deep knowledge of the market and the competition. Drive demand and adoption of the product. Product management: consumer development. Being the voice internally (in the company) of the consumer. Deep knowledge of competitive products and relationship with b2c email list new technologies. Ensure the team delivers the correct product. Product b2c email list marketing: external factors to consider speaking externally, there are many things to consider in your product launch so that your current base and target audience b2c email list start learning about what your company offers. So the first thing you should do is focus on the channels, media or places where you will give this knowledge. You can use them all as you can use only some; it is up to your criteria and the needs of your product: social media. Physical store. Product launch event. Blog. Landing page. Exclusive product preview (before the official launch). Promotional event/campaign (in person and/or online). In whichever b2c email list you choose, you must make sure to include all the characteristics of the b2c email list product as well as all possible information: prices, product demonstrations, available colors, measurements, material used, etc. Conclusion guaranteeing the success of a product until it becomes relevant after some time has passed since its launch: that is what product marketing is all about.