Apr 10, 2022
In General Discussion
This year's "New Species Explosion - Wu Sheng's Business Method Release" focused on the well-known case of "Hey Tea". But understanding HEYTEA at the moment is no longer a wave of internet celebrities, queuing, and new tea drinks, but inspired by a scene fusion model centered on "mini-program stores". Focusing on the "HeyTea GO" applet, offline stores complete the closed-loop transaction of take-out or pick-up in-store to overcome physical distance and traditional consumption radius and optimize "comprehensive floor effect"; to help IP with shorter chain and efficient user interaction Incubation, HEYTEA department store, HEYTEA food laboratory, HEYTEA bottling factory... The value of IP is accelerated and amplified in the high-frequency interaction with users; more importantly, based on the continuous precipitation of private domain traffic, it is the scene membership construction Fax List operating basis. HEYTEA is undoubtedly the dividend winner of mini-program retailing in the past few years. Similarly, Walmart provides home delivery services within 3 kilometers through the "Go Home" applet; Lenovo Lebei Mall uses the applet mall to link offline franchisees, and uses the OMO model to empower franchisees and serve consumers... Mini Program Plus model innovation, constantly emerging new value in the retail industry. Talking about the intelligence of the retail industry, we can start from the scene engine of Mini Programs. As an important tool for scene connection and activation, Mini Programs unite cloud-based scenes such as communities, live broadcasts, and online shopping malls to promote more in-depth integration of online and offline scenes. 2. SaaS solutions for smart retail Mini Program Store, or Mini Program Plus, is a typical scenario of smart retail. It is based on full-time global operation, online and offline interoperability, user experience as the center, and more seamless and smooth scene integration as the goal. A solution innovation topic proposed to SaaS companies that are the facilitators of smart retail digitalization. Scenario-based user-driven is the premise. The first article of this special issue, "SaaS Scenario: The Difficult and Right Thing", proposes that SaaS companies should have the ability to accompany them and work with their partners to face C-side changes.