Grab and hold that reader! 4 x 4 anti-drop writing tips Tip 2. Hold the journalist's attention What's the news? What can the journalist expect in the rest of the press release? It sounds easy, but it's not: writing a strong lead . A lead is the first paragraph in a press release that contains basic information such as what, when, who, where, why and how. Once the journalist has opened your press release, you need to keep his or her focus on the news. A short and powerful lea.
Able to find all relevant information executive list here. Journalists often indicate that they already lose attention in the lead, because it is not clear or too cumbersome. Tip 3. Time your press release well Precisely because journalists have little time, you have to give them time to do something with the press release. When sending a press release, you can respond to this by paying attention to your timing. Is it news of the next day? Then you're too late if the journalist happens to have a busy day.
Addition, journalists remain people with a weekend and evenings when they do fun things. Sending a press release on Friday afternoon can therefore mean that it will not be read until Monday morning. Journalists then start working on other news on Monday morning, because your press release is now outdated . In short: don't do it! In addition, check (school) holidays, public holidays and other important events to make sure you reach the journalist. Will the Dutch national team play the semi-finals of the European Championship? Then no one is waiting for your news, no matter.
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