The purpose of sending a sales email is to get a response from the target customer. A clear call to action (CTA) will entice the customer to click through to your email. Examples of CTAs include Read eBook Now, Start Your Free Trial, Sign Up Now, Get 50% Off, and many more. When crafting a call to action for your email campaign, use striking and actionable copythat will grab the reader's attention. Also, make sure the CTA is in a big box with clear, readable text. The CTA should also be as short as possible and seem like an obvious action. With each CTA, create urgency and be sure to use bright colors. Also, consider adding the CTA at the top of your email. 7.

Choose the right email marketing platform for your sales emails Today, there are dozens of messaging apps. Choosing an email marketing platform can become a daunting task. However, for a sales and marketing rep who understands what they want, it's an easy task. Avoid using old-fashioned messaging platforms that no longer cut the mustard. In today's competitive world, you want a more efficient and rewarding app. Therefore, consider an app that offers the following: Integration : For digital marketers, the CRM app is a great companion. You want auto-updating platforms that let you send sales emails automatically.

Response management functionality : Email response management is an essential feature when choosing an emailing platform. Make sure the platform you are using offers less sophistication when it comes to automation as well as response management. Playback and display options — Mobile optimization is necessary today. Fewer people are opening their emails from the office, as most people prefer to check their emails while looking for business deals. To enjoy epic success with email marketing, make sure you choose the right platform for sending your sales campaigns. Are you sending commercial emails and getting no response? Try the growth hacks above to improve your sales emails.