At this stage, you need to look at the search volume associated with the topic of external content to increase the depth and integrity of the topic. The sanity checks that are working at this point are: The new subtopic selected has a topic relevance to the original post (I don't want to dilute the content with loosely relevant information). The new item added has the search volume required to be justified to include. In this case, I chose to use SEMrush. As mentioned earlier, you can use other tools to complete the same activity. advertisement Continue reading below If you are new to SEMrush, this is a marketing tool that provides analytical data for many popular search marketing (and primarily SEO activities).
This includes tracking the success of ghost mannequin effect service metrics in areas such as keyword research and ranking changes, and can perform a variety of website audits. With SEMRush, you can complete a survey of your site as well as your competitors. What I want to do is to improve the integrity of the content topic by finding the main expected subtopics and adding something related to the missing content. The next action is to go to topic research and enter a triggered search query related to the focus area. I want a wider range of recommendations, so keep the topic at the top level and type "write". Now you can see both the top-level sub-themes and the more detailed items that exist within the theme.
If you want to consider the value of these topics to extend your content reach, you can check the term search volume using the Google Keyword Planner or even within SEMrush. (You can see the search volume present in the screenshot provided.) SEM Rush Screen Grab-Demo Data You now have an action plan to improve your content, in addition to the content that you know will improve performance. advertisement Continue reading below The last item I wanted to cover is the potential for content to be socially functional and its suitability for attracting backlinks and general engagement. This is where Ahrefs comes in. With Ahrefs, you can audit websites, track social media, create backlinks, generate content ideas from what's commonly done on other sites and topics,