And you can expect more launches about it. In recent months, Google announced that AMP signals rank on a linked page deep within an app for the same. There are over 700,000 domains that publish AMP pages, and many monetize it with ads. Platforms such as YieldMo and DoubleClick support multi-size ad requests on AMP pages to protect user experience. In 2017, look for ads in AMP pages to take off and more businesses to implement AMP in their posts and product pages. With higher click-through rates and higher rankings, AMP will continue to be the talk of the industry as webmasters and SEOs try to make the most of accelerated content. To get started with AMP, use the official WordPress AMP plugin.

Once installed and activated, the plugin will give all new posts on your website an AMP version, which is hair masking service dynamically generated and appends /amp/ to the end of your URL string. Advertising Continue reading below The Innovations of AI Learning and Google RankBrain Research continues to evolve. Gary Illyes said that Google will increasingly focus on machine learning in the future as it will not pick up the core algorithm. Search gets smarter, learns your intent, and delivers the best results. Although RankBrain has become the third most important ranking factor, machine learning will continue to advance in the future. You should already have adjusted your content to focus on relevance and value, as RankBrain constantly adjusts the ranking of a given query based on the result. As we advance our technologies, machine learning will take a different approach.

Enter Google Assistant and Allo, the new Google messaging app. In an article in Fast Company Magazine, John Giannandrea, Google's VP of Search, said: “We see Assistant as an evolution of Google Search. It is a superset in some senses. If you said to Google search, “Give me pizza,” nothing happens. Our aspiration is for the assistant to fetch you a pizza. We don't do it today, but it is our aspiration. Advertising Continue reading below And like pizza, when you ask Google Assistant or Allo to find you a local restaurant, hardware store, plumber, electrician, or other local business, Google's AI will help you find the best answer. If you market your site to provide the best experience and provide value by meeting user intent, you will be ahead of the game when it comes to optimizing machine learning progress.