Something similar happens from the creative side, groups like WPP, Omnicom, Phone Number Database Aegis and Publicis have had to make adjustments to their teams of collaborators and salaries or future projects. So what has to be done? Certainly the panorama is very complicated, especially considering what Phone Number Database estimates revealed, which indicate that advertising investment worldwide will suffer a negative impact derived from COVID-19, going from 712 thousand 020 million dollars projected in October 2019, to 691 thousand 720 million estimated in March of this year.

How to keep in touch with your co-workers Phone Number Database while working remotely However, for the CMO of Burger King , this does not mean that brands remain silent during the months that the pandemic lasts, on the contrary, they are obliged to see, listen and attend to what the context reflects and what people need. -not the consumer-. This was stated by Fernando Machado during his participation in a webinar conducted by Business Insider , and reported by Phone Number Database . There, the executive stated that a change of approach is required.

“ We literally lean into ideas and Phone Number Database that make sense for each of the brands and ask: Does this relate well to the positioning of the brand? ”, he said at the time that he argued that taking this position would be wrong. “ Now, we just need to help. That is the first change in terms of asset creation and an advertising approach ”, she pointed out. For Machado, the "need to act" of brands, Phone Number Database than going through advertising or promoting a product or service, should be focused on the "extraordinary situation" and, therefore, focus on supporting people, not just the products -this goes to the background-.