As I mentioned before, the purpose of a B2B email campaign is primarily to improve your brand reputation and trust by using brand-customer relationship techniques such as storytelling, educational content . As a general rule, your newsletter should offer useful information or services that your target audience might find appealing. The main keyword here is “ target audience ”. After all, business is about the exchange of value, so if you're expecting promising results, you'll need to be really relevant. Start asking yourself the following questions : How do your prospects think? What do they want most? What do they consider a “victory” in a situation? What are their most urgent needs? What are their biggest personal and professional challenges?

What are their beliefs about topics X, Y, and Z? What would get their attention/respect/curiosity/compassion/empathy/etc. ? Get to know your audience well before you start developing an E-Commerce Photo Editing Service automated newsletter that will serve as your main communication tool going forward. 2. Recognize that time matters The timing of your email updates is an important factor to pay attention to. There are two important things you need to consider. First, the frequency of your emails . How many times will you recontact your subscribers by email? Once a week?

Twice? Think like your audience thinks and try to find the answer. Second, your email delivery time is very important. Typically, professionals mostly check their emails early in the morning and while they're at work, although it depends on individual schedules and habits. There are usually several factors you need to consider, so do your homework. Here are the highest number of days to send emails, according to a scientific report that Mailchimp published very recently.