The demand for game live broadcast was first born out of e-sports games, and it has formed a certain market pattern since its development. At present, China's e-sports industry has entered a period of outbreak. With the League of Legends S7 finals being held in China, the attention of Buy email list Chinese e-sports has increased significantly, and the social recognition of e-sports has gradually increased.

E-commerce and traditional sponsor brands began to participate in the field of e-sports, LPL settled in the city to carry out alliance reform, and the industry ushered in the golden five years of development. According to iResearch's "2017 China E-sports Ecology Research Report", the scale of China's e-sports market will grow rapidly in the future.

Source: iResearch "2017 China E-sports Ecology Research Report"

As far as the game live broadcast industry itself is concerned, with the gradual improvement of the market, the profit demand of live broadcast platforms in a highly competitive environment is also increasing. On the other hand, the game live broadcast platform is also expanding its business, gradually increasing pan-entertainment live broadcasts other than traditional video games such as shows and outdoor games, and has launched a series of PGC content represented by variety shows.

At present, mobile terminals have become the largest channel for game live broadcast users to watch live broadcasts. According to a survey by iResearch, a total of about 70% of users prefer mobile devices to watch live broadcasts.

Source: iResearch "2017 China Game Live Streaming Industry Research Report"

Overall, although the game live broadcast industry has passed the period of explosive growth and entered a stage of relatively stable growth, with the arrival of the golden five years of China's e-sports industry, as a content disseminator in the e-sports ecological chain, there are still relatively big room for development.