If you sell trash bags, reminding people of this painful period can be an effective tactic: Example image ad Pain Avoiding messy waste disasters here is a huge selling point and certainly offers a solution to the pain of garbage bags. how to use pain Think about the pain points of your customers. Now consider how your product or service solves these paint spots. Embed this copy in your title or description (and certainly on your landing page). 2. Be emotional Touching your customer's emotional channels creates a connection;

it breaks down resistance and allows your customer to open their mind to your product. Who can walk through a Dove soap commercial without getting misty eyes? Or the Budweiser Clydesdale commercials during the fax number list Super Bowl? Importantly, we remember the brand names behind these highly emotional ads. Brand cards, anyone? I tear up just thinking about them. It doesn't always have to be done on such a scale. It is often enough to

plant an emotional thought or talk about the seeker's aspirations. For example, when we look to invest in high-end cookware, we often do so because we want to cook even better meals for our loved ones. Here's a great example of using callout extensions to subtly create the "warm blurs": Example of an emotion ad Williams-Sonoma evokes a wonderful sense of emotion with ad copy about cooking for friends and sharing a meal.